Evaluation

The project was about the use of idea generation and all the different techniques that can be used and also creating a blog.

The idea generation techniques I used were “six thinking hats” and “scamper” I also used mind maps for jotting quick ideas down on. The idea generation techniques helped because it covered all the question points and allowed me to research things into more detail with a more structured design. I feel generating techniques are really helpful.

I used about four main points when designing my nightclub I went with the night bus theme. I also had other good ideas but chose the night bus one and went into more development with it.

I worked on my own so all my ideas were generated by me I preferred working alone because all the input was from me so the idea was exactly how I wanted it.

It helped a lot looking at other advertising campaigns and using some of there ideas to manipulate my own ideas. Some of the ones I found on the Internet were really good and showed there had been a lot of effort put into it.

I feel my work fulfilled the brief quite well because I have quite a lot of work on my blog and my work is quite detailed.

I felt my feedback was quite positive most people thought I had covered the brief terms and my work was quite well presented. I was very happy with my feedback because I feel I put a lot of effort into my work and I am very happy with it.                                                                 

There were 2 main reasons for starting to design fonts, firstly as a designer you can control the photography and the layout but you couldn’t control all the idiosyncrasies in someone else typeface – to have absolute control, to be able to use the exact contemporary tone of voice I felt I needed to control the drawing of the font as well. Secondly I felt that typography was not reflecting what was going on in my life or the way technology was affecting everybody’s lives – yes the technology was affecting invisibly the methods of using fonts but the computer had completely changed the nature of typography and this ideology needed to be expressed in letterform design. I know some typographers will groan about this but you cannot turn the clock back and think in a non-political non-fragmentary (in terms of ideology) way about letterforms. This does not mean that I think many of the typefaces drawn using this technology are good – they are not. Just because you can process or filter a typeface on a computer doesn’t make it a good idea. You still have to look at some of the basic principles such as what good drawing is and work with or against the history of typography.

Friendly Fire traces Barnbrook’s career from early experiments in pure typography and pioneering motion graphics in the early 1990s, to recent work, including his latest projects with collaborators such as the anti-corporate collective Adbusters. Drawn from the designer’s own archive, the work represented spans the wide range of disciplines in which the Barnbrook studio work, including one of their most pioneering areas – typeface design.